Protect

Protecting the integrity of the sport and inspiring trust among fans is the third pillar of the strategic framework. Providing a safe environment for all participants and bringing to life the spirit of cricket will be a key area of focus, along with the continued commitment to leading the way in delivering a corruption-free sport.

UPCOMING WCC EVENTS

• WCC CRICKET WORLD CUP
• WCC CHAMPIONS TROPHY
• WCC 20-20 WORLD CUP
• WCC WOMEN'S WORLD CUP
• WCC U19 CRICKET WORLD CUP

COUNTRY CRICKET BOARD

The WCC will inspire people to construct a cricket board in their own country. In India, we formed the Indian cricket Control Board (ICCB) or, as we get the name, which will be the governing body for cricket in India and is under the jurisdiction of the WCC. The board will be formed as a society/company, registered under the country's government rule regulation. It is a consortium of state cricket associations/members/companies, and the state associations/members/companies select their representatives, who will elect the National Board Chief.

Board will have two International Cricket teams that represent the Country in International Cricketing, the nation’s men's cricket team and the national women's cricket team. The board organise matches and do the scheduling for both teams. Board also can run the India Cricket League.

At a Glance India Cricket business

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Team Registration

Indian Cricket has made a fortune out of the gentleman's game. So, today, let's dive deep into cricket finance and understand how the Indian Cricket Board makes money? Apart from the everyday shock we receive from our uninvited guest’s covid-19, something else will leave us mind-blown, which is cricket. Cricket is the one thing that every Indian worships and idolises irrespective of the differences.

Well, if you think otherwise, then you might want to ask the millions and millions of fans to explain it better. In India, cricket is controlled by a centralised body placed under the ministry of youth affairs and sports, BCCI (Board of Control for Cricket in India). The Indian, Australian and England cricket boards (called the big three) dominate the International Cricket Council. And these three have their monopoly in International Cricket.

How Indian Cricket Board Makes Money?

This will lead us to the most crucial question, how does the Indian Cricket Board make money? The Indian Cricket Board has multiple sources through which it builds up its treasury. They are as follows.

Media rights

Indian fans don't mind ditching a night out to watch their favourite sport. And that happens to be the gauntlet that the Indian Cricket Board holds. The enormous fan base all set with their popcorns, every time the men in blue turn up to bat, gives Indian Cricket Board the negotiating power. Don't believe it? Then the numbers might help.

Approximately 1.6 billion viewers saw the 2019 Indian Men's world cup. If you use your calculators, you will notice that this is more than 50 times the views any of your favourite Netflix shows would have. In the year 2008, Sony Networks and the World sports network worked out a deal worth 8200 crores rupees, gaining the viewership rights of the Premier League alone. Fast forward to 2021, the Indian Cricket Board sold the exclusive telecast rights of the Premier League to the sports channel for a whopping 2.55 billion dollars, striking a five-year deal (2018 – 2022).

Title sponsorship

Companies love such a big audience. And they will try everything to make use of it. Title sponsor is one place companies can increase their brand awareness by getting more screen space in logo, advertisement space, etc.

Companies fight for this place. But don't worry, we have a resounding winner. PayTM owned by One97 Communications, will be the title sponsor of the Indian team for the next four years. You might be wondering how much it cost the company. Well, the company paid about 203.28 crores to close the deal. The deal applies for all domestic and international cricketing until 2023. In other words, they will be paying around 3.8 crores for every match played to the Cricket Board. That is a lot of numbers for sure! Sources claim that the amount bid by PayTM was more than half the one it received earlier.

Team sponsorship

Well, Indians' favourite game does not end its hunt there. The Indian Cricket Board also has several others coming forward to claim a spot. And one among them is the official team sponsors. For a long while, Sahara India held the position of India's official team sponsor.

But soon, the crown was passed on to Star sports and then to OPPO. Byju's took place as India's official Team sponsor following the line. Paying about INR 1,079 crores, it sealed the right until 31st March 2022. This means all our favourites, from one captain to another captain, will be wearing Byju's logo on their jerseys.

Series with other nations

The ICC conducts several international cricketing tours. And the revenue they make from the same is enormous. Earlier, the countries had an equal distribution of revenue. But later, under the new plan, the big three, which includes the Indian Cricket Board, take a significant portion of the income. This might trigger the question, how is that even possible? All thanks to the massive viewership.

The Indian cricket fans make up to 75% of the viewership that any international cricket game receives, mainly when team India appears. For instance, during the year 19–20 cricket series alone, the Indian Cricket Board bagged about 950 crores. No wonder how Indian Cricket Board is the richest one in the cricketing society.

Kit sponsors

Earlier Nike was its kit sponsor paying the Indian Cricket Board around 12.13 million dollars every year. But soon, the brand ended the contract making the Indian Cricket Board search for possible sources. Fortunately, MPL took its spot to be India's official kit sponsor.

They also joined hands with several other brands like Hyundai and Ambuja Cement as sponsors. So to the long list of numbers, add another 270 crores approx., which the Indian Cricket Board makes from these other sponsors.

Indian Premier League (IPL)

Add a lot of money, glamour and aggression to cricket, and you'll arrive at the money-minting cricket entertainment that is IPL! The IPL is a recipe for many components, from tickets to media rights. The total earnings are shared among the franchise, and of course, the Indian Cricket Board never fails to take a share. While giving a 50% to the franchises, the Indian Cricket Board keeps the rest. It does not end there.

The franchises will then have to provide the Indian Cricket Board with about 20% of their total revenue at the end of the series. So, you could say, effectively, the Indian Cricket Board pockets 60% of the central pool of revenue. Everyone will want to take centre stage with more than 400 billion views (viewing minutes) in the IPL. And Star India owns the broadcast rights. Apart from this, the Title sponsors pay above 2,100 crores to claim a spot. Ads also form a significant share of the revenue derived via IPL. Anyone who wants to display their ad between the matches will pay 12.5 lakhs per second. That's huge.

For instance, have a glance at the projected revenues of BCCI from IPL 2021:

The Indian Cricket Control Board is making approximately 4000 crores even without ticketing revenues. For context, that's about 1.5x times India's current budgetary allocation to Sports! And now you know why IPL is indeed a cash cow for the Indian Cricket Board.

Conclusion

Cricket is not just a game; it's an emotion. Every Indian, whether they like it or not, will always keep track of it in some way or the other.

So let’s join hands and touch the sky.

How the WCC Works

The WCC (World Cricket Council) is the global governing body for cricket. Representing all its members/franchises, the WCC governs and administrates the game business and works with its members/franchises to grow the sports business. The WCC is also responsible for the staging of all WCC Events.

The WCC presides over the WCC Code of Conduct, playing conditions, the Decision Review System and other WCC regulations. The WCC also appoints all match officials to officiate at all sanctioned international/national matches.

The WCC will appoint Members/ Franchise country wise. Country Members/ Franchise will be charged a yearly fee or shared profit or both as per mutual understanding.

The Country Members/ Franchise will sell or appoint state-wise Members/ Franchises and could charge fee or revenue share or both as per mutual understanding with the concern of The WCC.

• WCC- World Cricket Council is the apex body. And all its members and franchisees will abide by its said term and condition. WCC has the right to withdraw or suspend Memberships/ Franchise
• WCC-CF – World Cricket Council Country Franchises (Company Name-whatever member wants to put with the approval of WCC) is the apex body. And all country states members/franchisees will work accordingly Country apex body and follow all rules and regulations made by Apex body WCC.
• WCC-CSF - World Cricket Council Country's State Franchises (Company Name-whatever member wants to put with the approval of WCC is working for state team development, and 60% of players of the country team will select from sates team.

Country's Franchises: - Sports are the essential requirement for a healthy life. Here we have a unique program for spreading cricket worldwide through the WCC. The WCC shall appoint

Country's Franchises and State's Franchises there can be only one Franchise in a country and one Franchise in the state.

State's Franchises: - State's Franchises will be appointed by the WCC with the help of the Country's Franchise. State's Franchises will build state teams and other activities regarding cricket games as sates tournament etc., announced by the Country's Franchise.

Eligibility: – Any organisation ready to work according to the WCC could be appointed as the Franchise. The organisation must be financially sound and have a good reputation.

Membership Fees and Benefits: The Country's Franchise has to pay INR 1 crore per year as a membership fee and 40 per cent of the profit generated through the country business. Sixty per cent of the money will be given to The Country's Franchise after receiving the base price of the team.

(Example –Base price of a team is 100 crores and team sold in 200 crores, in this case, 100 crores are base price goes to WCC and rest 100 crores will be divided into to 40:60 ratio means 40% will go to WCC, and 60% to Franchise/Member means 60 crores will go to Country Franchise/Member, and 40 crores go to the WCC.

States Franchise will build a state men's and women's team that plays interstate tournament, and 60 per cent of players will be selected, only state teams.

Duties and responsibilities

The Country's Franchise will control cricket in its country means working as a cricket control board. The Country's Franchise will build national men's, women’s and under19 mains teams with the help of the WCC. Theses team will play all International tournaments organised by WCC, like the world cup, in all formats.

The Franchise will arrange to bide for the national team to sell. The Country's Franchise will encourage or appoint a State's Franchise. The Country's Franchise will assist the State's Franchise in building the team together. Country's Franchise shall organise at least one annual national tournament in which its all-state Franchise's team will participate. Country Franchise will charge a yearly fee from the State's Franchise. Apart from this, Country Franchise can apply to organise the International Cricket Tournament. If the application is accepted, The Country's Franchise can organise International Cricket Tournament in its own country with the help of the State's Franchises. The Country's Franchise will bear the burden of managing the International Cricket Tournament, and the profit arising from the event will also be shared with the WCC as per the rules laid down.