The World Cricket Council (WCC), registered in Houston, Texas (USA), has a long-term ambition for cricket to make it the world's favourite sport.

The WCC will lead the continued drive towards more competitive, entertaining, and meaningful cricket for players and fans.

The WCC grow the sport by creating more opportunities for more people and nations to enjoy it and increase the competitiveness of international cricket at all levels.

The WCC will promote cricket by delivering exciting and engaging global events, attracting new and diverse fans, and building long-term successful commercial partnerships.

And finally, we will continue to make considerable efforts to protect the integrity of the sport.

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